Expo CANACINTRA ´14
CANACINTRA holds an annual event called ¨La Expo Canacintra”, in 2014 I had the opportunity to collaborate with the Suite agency on this project.
We´re inspired by 4 very important pillars: family, fun, hot air balloon and the mesh of the company logo, conceptualizing with all this a friendly and very readable logo.
In Mexico, saying “Arriba” is synonymous with encouragement, so the client wanted to be on top of his competition.
That’s why we chose the aerostatic glogo as the main element and the tagline “Arriba la Expo”